Imperial Beverage, a cornerstone in Michigan’s beverage distribution landscape, boasts a rich history intertwined with Italian-American heritage and a steadfast commitment to community and business excellence.
Established in 1933 by Walter S. Berry following the repeal of Prohibition, Imperial Beverage began as a modest beer distributor serving a single county. The Berry family managed the company for several decades, laying a solid foundation for its future growth.
In 1984, the Cekola family, prominent members of Kalamazoo’s Italian-American community, acquired Imperial Beverage. Joseph “Big Joe” Cekola, known for his entrepreneurial spirit, led the acquisition. Big Joe’s parents, Rose and Nicholas Cekola, had previously established Cekola’s Grocery in 1925, ingraining a legacy of Italian culinary traditions and community involvement.
Under the Cekola family’s leadership, Imperial Beverage expanded from its initial operations to become a top-ten statewide beer, wine, and spirits wholesaler. The company’s growth was marked by strategic acquisitions and a dedication to diversifying its portfolio, reflecting the family’s innovative approach to business.
The Cekola family’s Italian roots emphasized the importance of community, family, and cultural celebration. This heritage is evident in Imperial Beverage’s active participation in various community events and charitable endeavors. The establishment of the Joseph A. Cekola Memorial Fund, named in honor of Big Joe, exemplifies this commitment by providing financial assistance to families of individuals with developmental disabilities.
Moreover, Imperial Beverage sponsors numerous festivals and events across Michigan, including Royal Oak’s Arts Beats and Eats, the Kalamazoo Marathon, and Marquette’s Harbor Fest, fostering community engagement and cultural enrichment.
Today, Imperial Beverage operates with over 350 employees across four locations in Kalamazoo, Livonia, Traverse City, and Ishpeming, providing statewide coverage throughout Michigan. The company’s diverse portfolio includes over 6,000 SKUs, ensuring a wide range of products to meet customer needs.
The Cekola family’s Italian-American heritage continues to influence Imperial Beverage’s operations, emphasizing values of hard work, integrity, and a passion for helping others succeed. This legacy not only honors their cultural roots but also strengthens their commitment to serving the Michigan community with excellence.
